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X marks the spot
When the Army & Air Force Exchange Service unveiled its new brand on Sept. 17, 2010, it ushered in a new era for exchange shoppers. The upgrade is happening everywhere the exchange has a presence, including shoppers' mailboxes and computers as the website changes to www.shopmyexchange.com and advertisements, tabloids and catalogs display a brand new 'X' logo. "The 'X' simplifies the many terms Army and Air Force Exchanges have been known as throughout the years," said Chief Master Sgt. Jeffry Helm, the Army & Air Force Exchange Service's senior enlisted advisor. "This endeavor marks the end of post exchange, base exchange, AAFES, 'AFEES,' PX and BX confusion. Now, the 'exchange' stands ready to meet all authorized shoppers' needs." "Even though there's a new look, customers around the world will still receive the same competitively-priced products and tax-free shopping they've come to expect from their exchange benefit," he said. "Regardless of the appearance, the benefit remains the same." (Courtesy of the Army & Air Force Exchange Service Public Affairs)
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Exchange contributes to MWR impact

Posted 10/4/2011   Updated 10/5/2011 Email story   Print story

    


by Airman Basic Anthony Jennings
36th Wing Public Affairs


10/4/2011 - ANDERSEN AIR FORCE BASE, Guam -- The Base Exchange is considered by many as much more than a convenient shopping center for military servicemembers and their families. The Army and Air Force Exchange Services, recently renamed the Exchange, also plays a key role in the funding for Morale Welfare and Recreation Programs.

According to the Air Force Services Agency, MWR programs have been recognized as essential for creating and maintaining the morale of military personnel.

"MWR programs are absolutely vital to the base community," said Lori Propes, 36th Force Support Squadron deputy director. "Since the beginning of the year, more than $4,300,000 has been allocated for Andersen AFB. Aside from the Non-Appropriated Funds programs, every dollar pumped directly into the MWR facilities and programs here on base."

MWR programs are the primary funding for facilities such as the bowling alley, HotSpot and swimming pool, to name a few. It is a network of support and leisure services designed for use by military servicemembers, their families, civilian employees, and other eligible participants.

Although the services and facilities provided vary from base to base, the types of programs provided can include fitness centers, pools, marinas, bowling centers, golf courses, restaurants, conference centers, catering, and programs for single Airmen such as the HotSpot.

"By shopping at the Exchange, you're directly providing more funding the Department of Defense can use to build and maintain better facilities because just about every dollar in revenue is pumped right back into the base community," said Terry Veney, BX main store manager.

The Exchange sponsors programs here on base such as the Yard of the Quarter, encouraging and rewarding servicemembers who do their part keeping Andersen beautiful.

The Exchange is also a proud sponsor of the You Made the Grade program, rewarding students who maintain B plus or above grades with store coupons and the opportunity to win $1,000, $3,000, or a $5,000 savings bond.

"We strive to continuously improve the quality of life here on Andersen by developing a long-life, emotional connection with our customers," said Terry. "We want our Airmen, Soldiers, Sailors and Marines to go back to the states and continue to shop Exchange; to know we are here for them and will continue to be here for our military and their family."



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